How does Rees use Language to Make the Reader Empathise with Mary? Essay

In the story, Witch Child, Celia Rees uses many different components of language to make the reader empathise with the main character, Mary. Witch Child is a book, compiled of diary entries, written by a young woman called Mary, who lived in the 17th century. Rees uses empathy to make the book seem more personal, like the reader is the only one reading it. Empathy is also important, because it is when you understand and identify with somebody else’s problems or emotions, and if the reader feels a bond with Mary then they are going to continue reading the book. It keeps the book gripping and stimulating. Celia Rees creates empathy in many ways, using a clever but subtle style. She uses factors such as sentence structure, emotive language and tone to provoke a feeling, similar to the one she has created for Mary. Rees’s style means that without the reader realising it, they become hooked. In this essay, I will be finding out how she uses language to do this and will be including quote from the book. At the beginning, before the story begins we are given a little background information. This information is not true but we are told that the diary entries were found hidden and that they are a true story. Witch Child is in fact entirely fiction but this prologue helps with creating empathy because if the reader believes it is real then their emotions are also more likely to be real. If something is realistic then you are going to believe it where as if you know it is made up, then you will not relate to it. Also the way that it is in diary format helps as well. It makes it seem more personal and make the reader feel valued because they have been allowed to read personal thoughts and feelings. The language Celia Rees uses has a large effect on the way the reader interprets her words. Some of the language is in the style of how it would have been written in the time the book is set. Sometimes the words in the sentence are in a different order to what is familiar today, and sometimes she just uses uncommon words. However, Rees has used a simplified language, to appeal more to her target audience, of teenage and older children. This is sensible because a diary in the 1600’s would have been written in such a way that modern children/teenagers may have struggled to understand the meaning behind her words. Celia Rees intentionally chose this language, and it has helped the book seem more realistic. Mary goes through a lot as she grows from a girl to a woman. At the beginning her grandmother, who was her main guardian and who she was very close to, was killed after being accused of being a witch. This is a key part of the story, and is carried through the story. It makes the reader empathise with Mary because her grandmother is her only family, and the only one that has ever cared for her, so when she is taken away it would have been very upsetting. One quote from the book that I think illustrates this well is ‘The men watched, as the woman did this and my grandmother was forced to stand before their gloating eyes, a naked old lady†¦Ã¢â‚¬â„¢ This quote is from when her grandmother is going through witch tests. The reader empathises with Mary at this point because Mary empathises with her grandmother. The words ‘naked’ and ‘old’ make her grandmother seem vulnerable and helpless. She sounds vulnerable because she is naked and being watched by strangers. The way she is described as ‘old’ makes her seem defenceless, which to some extent was probably true. She had no dignity in front of the men and was probably embarrassed and ashamed. The word ‘forced’ makes it sound like the men have bullied her into it. Rees tells the story so that the men seem higher and superior (but cruel) and her grandmother seems humble and this makes her sound innocent. The men seem quite sick and perverted for wanting to watch an old woman naked. The word ‘gloating’ makes it sound like they are proud of themselves and happy that an old woman is being hurt. The men’s eyes are described which implies that they are watching intently. We feel empathy for Mary because she must have been there, to know the story is such detail, and the reader feels bad because they know there is nothing she can do. Also the reader feels guilty because the way Mary has written ‘my’ makes it sound like she is quite protective of her grandmother. Also you get the impression that, understandably, Mary resents the woman that is hurting her grandmother and as I have already said, the reader automatically thinks the woman and men are cruel and the bad ones, therefore again the reader empathises with Mary. This is also near the first time the witch theme is mentioned. The quote seems so horrific it makes you think that they wouldn’t just do it to anyone. This makes you wonder whether she was actually a witch, and this question is continued to be asked throughout the book. Another quote from the book is, ‘I seized on this, turning the leaves, hoping that here I would find the answers to ease my heart’. The first thing the reader thinks about and pictures is Mary, searching in desperation. This shows she is curious to find out about her past. You get the idea she is so frantic that she has forgotten her surroundings and is lost in her own world. You think of her searching because Rees says ‘find answers’ and ‘turning the leaves’. The whole quote creates a distressed and quite depressing atmosphere. ‘Seized on this’ makes her sound even more fraught because it makes it sound like she really noticed it, and immediately thought it could solve her uncertainties. The way Rees uses the phrase ‘ease my heart’ makes you realise that Mary must have been fretting over it for a long time. ‘Ease my heart’ is also an example of emotive language because it is powerful and provokes a reaction from the reader. Another example of emotive language in the quote is ‘hoping’ and both of these makes you feel empathy with Mary because you feel her longing, and therefore create a stronger bond with her. Emotive language adds to empathy between the reader and Mary because if you feel a bond then you are going to understand her emotions and link it to yourself. Rees also uses quite an old fashioned style of language. She uses the word ‘leaves’ which these days is unlikely to be used, a more familiar word would be pages. This makes it more realistic, which means the reader is more likely to connect with Mary and feel empathy. You feel empathy with Mary because most people have really wanted to know or find something out. The reader also feels empathy with Mary because the quote is quite personal and, I think, quite obviously from a diary. This makes her emotions seem raw and unchanged, and this makes the bond stronger between her and the reader because it sounds like her feelings are truly coming from her heart. The bond strengthens as the quote goes on. This is because with each clause she adds more detail, creating a more intense image and making your emotions more extreme and that therefore increases the level of empathy between Mary and the reader. In this quote you also start to get the impression that Mary is an outsider. This is because she has just boarded the boat she will be travelling on and is sat on her own looking through a case at this point; instead she could be meeting new people or exploring the boat. This is a theme that is carried on throughout the book. Rees carries on portraying Mary as an outcast throughout the book. The reader wonders why this is. It could be because Mary’s grandmother was killed, or it could be to do with the fact that she has to cover up any signs of her supernatural background. The next quote shows the way she has to hide her abilities in order to try and fit in, ‘I have seen his past. I have seen his future. I know how death will come to him and I feel the knowledge like a burden. Grandmother said never to reveal the manner of someone dying.’ This quote continues both the witch and the not fitting in theme. It goes against the common belief that witches don’t exist because it’s saying she has seen an extraordinary thing, and has powers. It makes the reader wonder whether she is actually a witch or whether she was hallucinating. The reader feels sorry for her because she has just seen something very important and she has to keep it to herself. The reader empathises with Mary b ecause she can’t do anything about the powers she was given, she didn’t ask for them, she was just given them, and all she wants to do is live a normal life, and she can’t. She is trying to be good and please everyone, her grandmother wouldn’t have wanted her to tell but she is probably wondering if it would be the best thing or not. The whole quote creates a stressed atmosphere and there is definitely a sense of confusion, while she is trying o work out what to do for the best. The way Rees says ‘like a burden’ makes it sound like Mary really didn’t want to have that vision, and now she has to keep it to herself it’s even worse. It also makes it sound like it strains her, which probably means she has had more than one of these visions. You also get the impression that she has had numerous visions because it says ‘Grandmother said’ which make it sound like her and her grandmother talked about how to deal with them. The fact that she has had several premonitions intensifies the empathy connecting the reader and Mary because she must have been put under a lot of stress. The quote sounds almost like she is keeping something to herself, and that she is not really saying how she feels about the event. She doesn’t say whether she is angry, proud or any emotion. This could be Rees cleverly linking in the time when the book was supposedly written. In the 1600’s, the norm was not to show what you were feeling inside. This would explain why she has not written it. However this explanation has a weakness because the book is composed of diary entries, so why would she hold her feelings back. The quote has quite a few short sentences in it. These make it dramatic and it gets to the point. It can mean a point is emphasised, and in this case it does. It means that there is only one point in the sentence and so the reader’s attention can’t be diverted. Mary never seems to be sure of what she is meant to be doing. She doesn’t really stand up for herself and nearly always does what other people tell her. A good example of this is, ‘I do not know what this place has in store for me. The ship is familiar to me; it has been home to me’. This quote is appropriate because Mary doesn’t want to leave her comfort zone, but will when everybody else goes. She doesn’t really stand up for herself because she has got on a boat and is now in America, with no-one she knows. This quote makes the reader feel empathy connecting themselves and Mary, because most people have been reluctant to do something and to leave their comfort zone which is exactly what Mary is feeling at the moment. Sentence structure plays a key part in how the sentence comes across. Short sentences often sound more dramatic and can add pace to a sentence. Long sentences can be used to add detail and make an image in the readers mind. Witch Child uses both short and long sentences add different effects, including empathy. In this quote short sentences help the reader to understand Mary’s emotion. The short sentences make it sound like she is speaking fast which could be linked to panicking and not wanting to do something you have to. This adds to the empathy because if she is panicking it means it is something she really doesn’t want to do, which makes the reader feel almost guilt. The short sentences add pace and make you realise she can’t go back. You feel guilty because even though it isn’t your fault you feel like your taking the only thing that’s normal away from her. The word ‘familiar’ makes you think the boat is comforting and she is happy on board. The quote also makes you realise that even if she did protest, they had already made the journey and there was nothing she could do about it, she was stuck in America. The reader also questions why Mary doesn’t want to leave the boat, whether it is just that the boat is familiar or whether there is something more to it. The reader could wonder, maybe she doesn’t want to have to make a whole new life, maybe she’s scared of being rejected by the others or maybe she’s scared the new people will find out she’s a witch. Again her emotions are not clearly written about; instead the style in which it is written means you can pick it up from the context. It could be as before, the age problem, nobody then talked about their feelings. Another explanation could be that she doesn’t want to come to terms with her feelings because they will upset her. If that were true then there would be a stronger sense of empathy because the reader would feel sorry for Mary, not being able to display her emotions openly. Rees uses powerful words to get through to the reader. In each of the quotes I have chosen so far I have picked at least one word out, and I probably could in most of the book. ‘My few precious things. All I have to show for my life so far lived’. There are powerful words in this quote that are very important, without them, the quote wouldn’t mean the same thing. The words ‘precious’ and ‘few’ makes the items seem very dear and valuable to her and makes it sound like she’s needy. They are all she’s got, which makes her sound like she’s alone. You also get the impression that she relies on them and this makes her sound vulnerable. The outcast theme is continued here because she is alone and has been rejected by the group. This is a depressing part because she has nothing positive in her life. However she values what she has and is not being a brat by saying that she wants more. The words ‘all I have’ also makes her sound weak. The reader understands Mary’s feelings at this point because she sounds vulnerable and susceptible which makes her sound innocent and the reader is more likely to trust and feel close to her if they think she is innocent. The reader also feels empathy with Mary because she has been rejected by a group, which is what she has always feared, and this makes the outcome even more damaging. The quote again is written in an old fashioned/ unusual style. This time it is not the words used but actually the word order; ‘so far lived’ is an unusual way of arranging the words, the normal way today would be ‘lived so far’ or just simply ‘so far’. Celia Rees uses many effects to get the reader to feel empathy, and they have all worked. She cleverly made choices so the reader was drawn in and made to feel a connection and friendship with Mary. From analysing quotes I have learnt a lot more than at first glance.

Joyce Carol Oates`s Short Story Essay

The story ‘Where are you going, where have you been? ’ is a story about a girl about fifteen years of age and having behavioral problem originated from her poor relationship with her mother. She is described in the story as stubborn, rebellious, self-centered, and vane. The story is a tale of insecure woman and romantic but a skilled flirt; and she is drawn in a situation where she could not handle. Connie’s relation with her family and the way she thinks of them shows they were not close. Connie seemed to lament the way her mother would treat her and her older sister June to the point that she â€Å"wished her mother was dead and she herself was dead and it was all over. † She lamented to her friends, â€Å"She makes me want to be thrown up some times. † Connie at fifteen still has childish behavior perhaps typical for young woman like her, showing little concern with house works as her mind was all filled with trashy day dreams. Connie’s behavior though seemed to be very selfish as she cares only of her looks and her own happiness as if she was her own world. She is less interested in family relationship as she would rather go with her friends than going with her family, or prefer to just listen to music. Her behavior is quite a little less to be described as a spoiled brat. She seemed to lack positive traits particularly family values. There might have some reasons for these. First, her mother seemed to show favoritism as she is often compared to her older sister. Her ways and action are viewed as un-acceptable without considering that she is only fifteen and surely needs guidance. Her mother can only appreciate the simple or maybe almost naive orientation of her older sister June. Second, her father does not care of them, as when he comes home, he only cares for the supper, newspaper and his bed. There seems to have no legitimate authority except her mother’s voice always scolding her which to her, â€Å"she had a high breathless, amused, voice that made everything she said a little forced. † The way Connie thinks of her self shows that she was not positively motivated to have a more meaningful outlook in life which at her age, she suppose to have already. Her mind is full of fantasies about someone she meets and the imagination that comes along with it. Her relations with her family have not helped or motivated her toward having a more mature attitude and outlook in life. John Updike`s Emphasis on Marriage relates to larger American issues. In other words, do you think the marriages he portrays result from certain social conditions typical of the U. S.? The novel â€Å"Separating† was about a couple who had lived together for quite long years, a couple with four young children who seemed to be aware of how their parent’s relation ships are going on over some years of the married life. Richard and Joan had been married for quite long years already as they have four young children who were all in school and seemed to have capability of understanding the situation which their family faces. The novel did not mention exactly why Richard and Joan’s marriage come to that point that it was not working well for each other any more except that â€Å"they felt they no longer love each other. † Richard seemed to just short of saying that all those years of living together under one roof was just pretensions which was merely for the sake of the children. But now the situation has grown worse that requires him to make decision to put an end with all these pretentious relation ships. Certainly, Richards wants to be happy. He might have thought it, he deserve happiness and this is now just the right time to reveal the situation to their children. So he announced that bad news while all the kids were gathered at the table for the post welcome celebration of his daughter Judith’s arrival from England. As he revealed his decision, his children seemed to be prepared to hear the bad news as they have not shown hysterical or any strong reaction. Richard must have thought that they understood the situation that everything will come this way which separating would just be the best option. That their dad will leave them to find his happiness in the comforts of another woman which he has already found. Richard feels comforted by the mild reactions of his children as if they had accepted it that the family which they found warm embrace, comforts when they are hurts or having problems, love, care, safety, affection, and shared laughter that only intact family can provide, now stand to break up. But behind the mild reaction and seemingly prepared feelings, as Richard bent to kiss his son good bye, â€Å"turned and with wet chicks embraced him and gave him a kiss, on the lips, passionate as woman, and in his father’s ear as he moaned one word, the crucial intelligent word â€Å"why†? John Updike has powerfully related his novel to larger American social issues affecting the society by emphasizing the consequence of divorce among children and their family that cares for them. Updike also strongly demonstrated the emotional struggles, and the pains the children suffer when their parents come to a point of making a decision of separating. Updike was also able to point out that children are innocent of their parents’ problems and they are victims because their parents instead of cultivating their relationship opted to find their happiness in the comforts of another. Work Cited Updike, John. â€Å"Separating† American Since Mid-Century Updike, John. â€Å"Where are You Going, Where Have You Been? † American since Mid-Century

Regina V. G and Another Case Brief

Case Title: Regina v. G and another (Appellants) (On Appeal form the Court of Appeal (Criminal Division)) Citation: [2003] UKHL 50 Procedural History (PH): The appellants were charged on 22nd August 2000; without lawful excuse damaged by fire; commercial premises and being reckless as to whether such property would be damaged. The appellants stood trial before Judge Maher in March 2001. The appellants’ case at trial was that they expected the fire to extinguish itself on the concrete.It was accepted that neither of them conceived that there was any risk of the fire spreading. At the start of the trial submissions were made on the meaning of â€Å"recklessness†. The judge ruled that he was bound to direct the jury in accordance with R v Caldwell . The Judge then directed the jury on the three matters he listed. The jury was unable to come to a decision on the same day but returned on another day and convicted the appellants. Upon receiving the verdict the judge adjourned the proceedings for a pre-sentence report.The judge made a one year supervision in the case of each appellant. Facts: On the night of 21st -22nd August 2000, the appellants, then aged 11 and 12 respectively went camping without the permission of their parents’, they entered the back yard of the Co-op Shop in Newport Pagnell. They lit some newspapers that they had found. Both defendants threw some lit newspaper under a large plastic wheelie-bin. The defendants left the yard before putting the fire to rest.As a result the newspapers caught fire to the first wheelie-bin which then spread to the other wheelie-bin then spread to the eave, guttering, fascia and the roof and eventually spread to the adjoining buildings. The damages approximated to a sum of 1million Pounds Sterling. Issues: 1. Did the defendant damage by fire the building and the commercial premises? 2. Would the risk created by the defendant been obvious to an ordinary, reasonable, bystander? 3. Had the defendant g iven any thought to the possibility of there being a risk in doing what he did?Judgment: The Appellants succeeded in having their conviction quashed. By the reasons given by Lord Bingham of Cornhill, with the support of Lord Browne-Wilkinson, Lord Steyn, Lord Hutton, and Lord Rodger of Earlsferry. Rule(s) of Law: 1. Did the defendant damage by fire the building and the commercial premises? The appellant did damage the building and commercial premises by fire. During the proceedings, the judge pointed out that there was no doubt in the appellants damaging the building and premises by fire. 2.Would the risk created by the defendant have been obvious to an ordinary, reasonable, bystander? It is accepted that the reasonable bystander is an adult with no particular expertise with the common knowledge and reasoning capabilities. The jury agreed that the reasonable bystander would have been able to foresee the possibility of the fire spreading. Thus the appellants were convicted under stan ding test . The jury was inclined to accept that intention could be shown by proof of reckless disregard of an act perceived by the reasonable man as a risk. 3.Had the defendant given any thought to the possibility of there being a risk in doing what he did? It was agreed on appeal that the boys did not foresee any risk of the fire spreading in the way it eventually did. Many leading academic writers on English criminal law have believe that the criminal law should punish people only for those consequences of their acts, which they foresaw at the relevant time. Supporting Argument: Actus non facit reum nisi mens sit rea. Actus non facit reum nisi mens sit rea translates to; the act does not make a person guilty unless the mind is also guilty.It is a constructive principle that conviction of serious crime should rely on evidence not merely that the defendant caused an detrimental effect to another but rather that his state of mind when so acting was blameworthy. Willingly disregardin g an appreciated and unacceptable risk of causing a detrimental effect or a methodical and purposeful ignorant state of mind to such risk would also be considered blame worthy. In contrast it is not distinctively culpable to do something that encompasses the gamble of grievance to another in the event of one authentically not identifying the said gamble.Did the judge’s direction transgress the decision of the jury? It can be debated that since R v Caldwell the case at hand precisely outlines that Lord Diplock’s direction is capable of persuading evident unfairness. The trial judge admitted to the regret of his direction to the jury which transgressed the decision of the jury. The jury may have inferred that persons the same age of the appellants would have understood the risk involved however this was not their decision. However the jury thought it unfair to convict them.It is not considered moral or just to convict a defendant s a result of what another may have under stood if the defendant had no such understanding himself. Was the interpretation of â€Å"recklessly† wrong? In section 1 of the Act, it was shown that the interpretation of â€Å"recklessly† to have been misleading. Had the misinterpretation not conflicted with any principle or had not intensified an injustice; the misinterpretation would not have had any impact, however it resulted in the opposite.Thus it is vital for the correction of the misinterpretation of â€Å"recklessly†. Losing Argument: Should the rule in R v Caldwell be modified? The modification would defy the principle that conviction depends on the mens rea of the defendant. If the principle was modified to accommodate children on the grounds of naivety it would be uncharacteristic if no modification was made to include the mentally handicapped on the grounds of their narrow ability of perception.Implementing modifications of this classification will encourage challenging and controversial debate with regard to the qualities and characteristics plausible for comparison. The implementation of this modification will replace one misinterpretation for another. Were the appellants reckless? A person is said to be reckless if knowing that there is a risk that an event may occur as a consequence of their conduct as defined by The Merriam Webster dictionary .A defendant is only considered to have acted recklessly by the advantage of their failure to give any thought to the risk or property damage that may have been apparent had they given any thought to the matter. Determining if a risk would have been apparent to the defendant is very unpredictable. The tribunal of fact should not acknowledge the defendant’s proclamation that it never occurred to them that there was risk of property damage providing that the conditions, prospects, and evidence point that the thought process must have crossed their mind. Obiter Dicta’ The meaning of â€Å"maliciously† It is unde rstood by the court that use of the term ‘maliciously’ requires proof of intension. Malice necessitates an authentic objective to do a precise kind of destruction. The court accepts that â€Å"maliciously† introduces consciousness that an act may have the consequence of causing substantial impairment to some other person despite if the impairment foreseen was reasonably minimal.

To what extent can knowledge of tumour associated antigens be useful Essay

To what extent can knowledge of tumour associated antigens be useful in the management of cancer patients Illustrate your answe - Essay Example This research paper is focused on basic attempts of TAAs identification and the role they play for different types of tumors. TAAS vs Cancer The important role of tumor associated antigens (TAAs) can be explained in the following way: they are present in cancer cells and can cause a powerful antitumor immune response among patients with lung carcinoma or any other type of cancer. There are the following types of identified TAAs: MAGE and BAGE families, gp 100, SART-1, tyrosinase, MUC-1 and others (Akimov, 2004). They are used by immunotherapy for treating cancer. Nevertheless, there is no satisfactorily level of this kind of treatment (Danussi, Coslovi, Campa, Mucignat, Spessotto, Uggeri, Paoletti, Colombatti, 2009). Therefore, there is a need to focus more on identification of TAAs and available TAAs to target. There is an option to identify TAAS with the help of â€Å"serological analysis of recombinant c DNA expression libraries (SEREX), using tumor mRNA and autologous serum from a patients with NSCLC. SEREX analysis of a range of different human tumor types has identified a number of tumor antigens with diagnostic and therapeutic potential† (Akimov, 2004). Different approaches are being currently developed and it is of high importance for the modern researchers and scientists to identify relevance of TAAs in dealing with different types of cancer. ... MAGE-3 is the most broadly known CT antigen, which is the first and foremost target for cancer vaccines (Slovin, Ragupathi, Fernandez, Diani, Jefferson, Wilton, Kelly, Morris, Solit, Clausen, Livingston, Scher, 2007). On the basis of different researchers and laboratory experiments, the scientists are looking for a correlation between TAAs identification and assessment of patient’s cell’s response to TAA’s. Strategies for vaccine development have been correlated with identification and management of TAAs. Highly attractive targets for cancer vaccines are cancer testis (CT) antigens. These antigens are applicable for different forms of various human cancers. In accordance with current data, â€Å"MAGE antigens are expressed in about 40% of non-small-cell lung cancer (NSCLC) cases [8]. In summary, this analysis provided further insights in the immunogenicity of lung cancer with respect to antigen specific humoral and cellular immune responses† (Vonderheide, 2002). There is a clear tendency to find out universal antigens. The most serious preventive factor for a proper searching for TAAs is that different patients with different forms of cancer have not been treated by a so-called â€Å"universal† TAAs. Therefore, there is a need for universal tumor-associated antigens. Consequently, the modern scientists and researchers are focused on searching for a new type of TAAs dealing with different types of tumor. One of the most optimal methods is â€Å"epitope deduction†, which begins with a number of database analyses focused on appropriate gene products’ selection and further scanning of the deduced protein sequence for peptides, known as MHC binding motifs (Vonderheide, 2002). This method is independent from the existence of an innate anti-tumor T-cell

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E-learning - Essay Example The acquisition of learning techniques and styles by students depends on the personal characteristics of the student, the subject of study, and the student’s level of understanding of the subject. Research confirms that different people prefer different approaches to learning. No one approach or strategy of e-learning is optimal for all students. The methods and technologies used for e-learning in the United Arabs Emirates include the use of web-based education techniques, podcasting, internet video conferencing, social networking software, and computer-assisted instructions, among others. The styles of e-learning are especially gaining popularity in the higher education sector where most of the students are distant learners. This paper discusses how the learning preferences of an individual influence the extent to which e-learning can be an effective learning tool, especially in the United Arabs Emirates. E-learning allows the adoption of the education content to suit the learning styles of individual students. It may entail the incorporation of digital media, digitized materials, graphics, web-based interactions, interactive videos, among others. The adoption of different learning styles and methods impact on the effectiveness of e-learning in the higher education sector. Some researchers have supported the adoption of e-learning with the argument that it allows for the adjustment of educational content to suit the learning needs of the students. However, majority of studies in this field have been confined to the use of standard conventional learning styles in the e-learning systems (Brown, Zoghi, Williams, Jaberzadeh, Roller, Palermo, & Holt, 2009, p.4). This includes tutorial, lecture, problem-based learning, and written text. The relationship between the styles of e-learning and the effectiveness of the e-learning system, as well as the attitude of students towards e-learning, h as been discussed in

Markeing - Small Business Essentials Essay Example | Topics and Well Written Essays - 1500 words

Markeing - Small Business Essentials - Essay Example nience industry of Canada includes over 23,000 retail locations and, excluding automobiles, represents 8.6% of the total retail economy; it is ranked as 5th highest in its category. Every day one in every 3 stores is patronized by the Canadians. The purpose of convenience stores is to serve is the entire region of the population available but its main focus is on those customers who purchase their items besides the normal working hours. Either they get free from work at a later time or have shift working hours and it’s not possible for them to buy the stuff in the normal working hours. Many entrepreneurs try to come up with innovative ideas while they are starting up their new businesses. It should be kept in mind that to be successful for any new business, it should be innovative and attractive enough so that customers do come to check out the business value. With the changing trends of the market due to inflation and other factors, it was observed that there was slowdown in the manufacturing sector which created weaker jobs and now it is expected that sales will go down to be much slower in the years 2009 and 2010. According to sources Canada’s population is expected to be growing by 4% between 2007 and 2011, the data researched by Canadian Convenience Stores Association (2009) depict that the rate of consumer expenditure was high in 2007 and 2008 (4.5% and 3.4, respectively), but it decreased massively in the year 2009 and will further decrease in the year 2010. According to the Canadian Convenience Stores Association (2009), there are 3 main issues which the stores are facing as major challenges and they are firstly the illegal sale of tobacco, secondly the credit card transaction costs, and lastly, the over regulation phase. Couche-Tard is one of the largest convenience store operators that are operating in Canada. Analyzing his success rate, if he were to start up his business again he would know what all loopholes are that still exist in his

The Future of the United States Essay Example | Topics and Well Written Essays - 750 words

The Future of the United States - Essay Example These changes will have an impact on the local and national electoral politics. Additionally, there are various issues that are likely to arise alienating this group of people. The growing Hispanic population will result into changes in the voting trends among the US citizens. This was clearly seen during the 2012 elections in the US whereby 78% of his votes were from non-white individuals (Zakheim, 2012). This shows that politicians have to rethink their campaign strategy by taking into consideration the issues affecting this population. This will have a major impact on the strategy that has been employed by the Republican Party over the years. In general, politicians will have to extend their appeal to the minorities. In the present times the minorities make up 28 percent of the electorate (Zakheim, 2012). This number of individuals is likely to increase in future calling on politicians to come up with ways that appeal to the come up with ways to appeal to the Hispanic vote. It can be observed that in the previous general election the Republican candidate, Mitt Romney only got 20% of the non-white votes (Zakheim, 2012). There are diverse issues that are likely to come up with relation to the foreign policy. In the present times, illegal immigration is the most adverse problem in foreign policy and it is largely viewed as domestic policy issue (Fry and Passel, 2009). It is clear that the government has failed to address this issue head on. The US has dedicated its resources towards addressing issues facing other parts of the world Central Asia, Middle East, Southern Europe and Africa (Zakheim, 2012). Yet, they have failed to address the issues facing nations along the US border that have resulted into increased immigration. The US should review its foreign policy with regards to illegal immigration. The government is advised to come up with a fast-track national service initiative similar to the one that is

Postal Contract and Law Essay Example | Topics and Well Written Essays - 2000 words

Postal Contract and Law - Essay Example P. 71). According to Lord Denning, there is vast difference between the rule of instantaneous communication and the postal rule. The offeror must receive acceptance of his offer for the contract to be complete. In instantaneous mode of communication of acceptance, the place of formation of the contract is the place at which the acceptance is received by the offeror (Davies, 2005. P. 158). In the present day corporate world, communication is chiefly by means of teleprinter, facsimile or electronic mail. Electronic communication is still surrounded by controversy with regard to its legality. The advanced technology utilised in such communication modes enables easy transmission of communications. Thus, electronic communication can be sent at any time to a destination, even after working hours. This raises the question about the point of time when the electronic communication had been legally effectual. The postal rule does not apply to instantaneous forms of communication (Brinkibon Ltd v Stahag Stahl und Stahlwarenhandels GmbH). This was the ruling in Entores Ltd v Miles Far East Corp (Entores Ltd v Miles Far East Corp). Electronic mail is transmitted much faster than the mail sent by post. However, electronic mail cannot be deemed to be instantaneous communication between the parties. The reason for this is that the sending and receipt of electronic mail may take anything between a few hours to several days. Hence, it does not constitute instantaneous communication. Consequently, the postal rule applies to electronic mail. An offer is deemed to be properly communicated in instantaneous communication, if the addressee has notice of the offer. In non – instantaneous modes of communication, the offer is communicated through letters, telegrams or other methods. Such communication has to be dispatched to the addressee and received by the

Gay Marriage Essay Example for Free

Gay Marriage Essay The issue of gay marriage remains controversial. Some people think that this trend has adverse effects on the society while others believe that it is seen as a natural trend and right for people to choose this type of marriage. My essay will discuss causes and effects of this problem. First, gay marriage is the result of psychological, legal, economic and biological effects. Medically speaking, if someone is born to be gay, the tendency is that he will not change his nature and want to live with people of the same sex. There are cases of men who marry the opposite sex and end up being unhappy till the day they decide to lead their own lives and stay with the same sex. Another reason is derived from economic drive. Despite not being inborn gay, several people, for sake of profit, opt for the solution to marry the similar sex. Besides, only after undergoing painful break-ups with so many people of the different sex do people lose their belief in love, and hence, choose to be by the side of the same sex. These people are believed to sympathize and care about them more. In addition, in such an open society where equality is recognized, it is inevitable that people can marry the one they love, despite the differences in age, race, family background and marriage notion. There are both positive and negative effects in this problem. As a result of recognizing the right of gay people in form of marriage, the society bestows upon these people the feeling of equity which makes them motivated to work as hard as other people. It is the acknowledgement of gay marriage that talented gay people continue contributing their best to social development, without bias. However, the fear is that no sooner has gay marriage become official than the society lacks the next generation since hardly could gay couples give birth. Another disadvantage is that children who are raised in gay families can rarely receive comprehensive education. Such purely male environment or female one is not enough for kids to develop normally, which might result in their mental disorders and sexual disorientation.

Cultural Influences in Children Essay Example for Free

Cultural Influences in Children Essay The negative influences for video games: children are always playing it or wanting to play their xbox, wii or playstation, not wanting to go to school. Children will want to be on the game for several hours or all day. Children or adults can have seizures from the movement of all the changing lights and from the lights flashing especially in the dark. Children can have nightmares from playing a game called Call of Duty it has a zombies part. Children can also shoot zombies and people with guns and might act this out in real life even shoot at people. These games are violent, and gory. Children can play Grand Theft Auto they are playing as a gang member and your boss tells you to do crimes and get away with it. The police try to catch him but he can get away with whatever it is he does. When children get old enough they might try to steal cars, run people over, and beat up people and cops for no reason. The children might not know in real life they will get caught. They cannot hide from the cops. Grand Theft Auto can make children more aggressive, more violent at school and at home. Children can also talk on these games to other children or even adults online. They can hear cussing and talk about other things not needed for this game. Video Games can make children socially isolated, doing less homework, less hanging out with friends, can make children obese, less exercise, less going out, and less spending time with family. Interest children in different activities: soccer, football, baseball, tennis, volleyball. These sports would be a good exercise so the children will not be obese, just sitting in front of the television playing games. Encourage your child to get involved in other outdoor activities with other children in the neighborhood such as bike riding, or just childhood games outside can help tag, hid and seek or at a YMCA swimming, basketball. Get the child to play with his toys for a few hours out of the day. Go to the park for a day have a picnic, go hiking and go sightseeing. By telling Child to go outside and playing a sport or get involved in child activities will get them away from the video games. Tell the child to go bike riding around the block and get their mind off of wanting to play Grand Theft Auto would be better than them thinking of steal cars and beating up people. Another negative cultural influence is television. It has television shows children should not be watching, not much learning. Television is not always great it has a few channels that are learning channels but most are not teaching children anything. Some channels like Disney or nickelodeon have some learning shows but that is only in the early morning or way late at night and only for children that are in the younger ages. Cartoon network changes to adult swim after a certain hour. Children should not be watching these shows to name a few Family Guy, American Dad, and Robot Chicken. Family Guy has a talking dog, lots of cussing and is violent and also has sexual content. Robot Chicken is a show that does some parodies of other shows with cussing and violence as well. Children like to always watch television, but it is not educating children and is a waste of time for them when they can be doing other educated activities. Getting children educated is a better idea than watching television they will need to be educated for school. So having them read chapter books or read other books or magazines for a while will get them away from the television. Have children write a story or a few sentences to a paragraph depending on how old they are about what they have read or would want to read or learn about. Have children go outside and start a garden, plant vegetables and fruit. Learn how to grow a garden to pick fruit and vegetables when they are ready to be eaten. Children can always stay inside and play a board game there are a few games to play monopoly, trouble, and cards are really fun games. Boggle and scrabble would be also good to use their brains.

Antivirus Is Protective Software Computer Science Essay

Antivirus Is Protective Software Computer Science Essay Antivirus is protective software designed for protecting your computers system smart cell phones against Virus, Trojans Hijackers etc. These all Viruses, Trojans Win32 etc are called Malicious Software in computer world. All Antivirus software run in the background at all times to protect defense your computers system smart cell phones some antivirus are automatically updated through internet some antivirus are needs manual updated through internet to protect your systems against Malicious software. Introduction: Antivirus software provides an many essential layer for multitude of the Virus, win32, Trojans worm etc. The first document removal of the computer viruses was written by Bernd Fix. There are two types antivirus application in the computer world so that the time of the Atari ST platform designed in 1987 the first one was G Data second was UVK 2000 made by Bernd Fix in 1987.The word Antivirus is come from the word Antibiotic which means implies combat with an invading force of the programs. Fred Cohen designed the strategies relative to an Antivirus software program in 1988 to solve the virus problems. The old previews years Antivirus software are not so good because those software only detected the Virus Spyware etc remove it from your computers system damage your some operating system files inside your computers now AntiVirus software much better than old ones because it detected the virus remove it without deleting your operating system files inside your computers it als o fight against new malicious software which come from internet network. Well in the preview years Antivirus software are not completely free downloadable on the internet means you could only find some antivirus software with trial version now Antivirus software are completely free download without trial version . New Antivirus also checked the incoming outgoing mail, email attachments etc. It also have internet security for internet threats. Advantages and Disadvantages: Antivirus software is very useful in the preventing, controlling, virus many more viruses program, which can damage the computers components from inside operating system files to. Antivirus software are used for the methodologies for searching killing Viruses some of the well knows patterns of computer data programs. Antivirus programs are very effective against the viruses program, whose is the biggest threat for your computer systems. Antivirus program has some limitations drawbacks on the other hand, which effect on the computer system performance. In the computer world, inexperienced users can have many problems with the antivirus programs or software such as inabilities to understand, threats of the software success of the antivirus programs software are dependent on the ability of the user to understand Or knowing the right kind of balance between the positives negatives things in the computer world. Antivirus software or programs can cause problems during the installation window in the computer system or upgrade the Windows Service packs in the computer system. Antivirus software can be hampered some few software programs because it used it own firewall to block application to store in the computer system. e.g. True Crypt. Some Antivirus program will not knowing by the policy assessment before make it own policy when it install in the computer system. There are three major types of detection which is used to identify the potential threats in the computer system such as: Signature based, Heuristic based File emulation method. Signature based detection: In this method, you can identify the viruses malware virus software. Antivirus software can also compare the content files of the computer system to dictionary files of virus signatures because viruses are embed into themselves in the files shape or in pieces shape to infect the computers. Heuristic based detection: In this method, you can only detect malicious activity relative to viruses identify unknown viruses in the computer system. File emulation: In this method, it has using the heuristic type approach which it executing the program in a virtual environment which effect the action of the program performs it also carries out the disinfection actions relative to the programs which run in the computer. What is a Virus? Viruses are the category of malicious program code software, viruses are used for attempted to breach security value break them damage data of the computer system display unwelcome messages on the display screen when the antivirus program for gabbing user passwords on a networks are called LOGIN.EXE. These real LOGIN.EXE programs which have intruder or infect the user programs are called Trojan Horses when viruses program fall into the Trojans category than these viruses program have the ability to reproduce themselves again again until users computer systems slow down performance processing to any application it infected the your operating system . Why Do Viruses Exist? Now-a-days every computer virus programs are written by someone who wanted it to infect damage other peoples computer systems smart cell phones our world. So these Viruses program coding pass from computer to other computers system these viruses may be not have direct effect on the some computers but it affects on the other resources like(Disk space Memory) thats why these viruses are harmful it coding are very complex it also contain some serious bugs which damages the computer system pretty badly. How do I know if I have a virus want to protect my computer systems? If the someone computer systems are very running slower, freezing it displaying error messages again again than you should have the viruses in yours computers or operating system than u must install Antivirus software scan your computer system with latest internet updated of the Antivirus programs security to clear your computer with viruses. How did I get this horrible viruses on my computer system or operating system? Computer systems can be infected by viruses because: User using the Internet without having the latest updates of the Antivirus programs security installed into your operating system. User using the Internet without having a working firewall on the operating system or Antivirus software. User who opening the email attachments without knowing that whos will send him or her. User visiting unreliable website pages than viruses automatically stored into your computer because these website pages contains the infected viruses programs. How do I get rid of the virus? To get rid of the Viruses you should used latest Antivirus software or latest Antivirus program security updates now-a-days many new Antivirus software are able on the Internet free cost with one yeas updates free e.g. Norton Antivirus, McAfee Antivirus Kaspersky Antivirus etc. What are types of Virus in the computer world? There are several types of viruses in the world which your computers your operating systems for examples: Worms, Trojan horses, Logic bombs, Mutated viruses, Polymorphic viruses, Bounty hunters, Boot sector viruses Macro viruses etc. Worms: Worms Viruses are used to spread over a network of the internet hacks the computer system or operating system which connects with internet networks. Trojan horses: Trojans viruses are used to create a security hole in the computer programs or operating system infected the system files inside. Logic bombs: Logic bombs viruses are used to trigger the specific event means computer systems date programs of remote activation etc. Mutated viruses: Mutated viruses are used to rewritten by hacker users to change the behavior or signature of the programs made the multiple versions of the same viruses that infected the computer programs or operating system. So these viruses are also called variants. Polymorphic viruses: Viruses which are used to automatically change their appearance, like a chameleon by giving the virus a signature of the programs in encrypt-decrypt function so virus can only be recognize its own signature of the program. This kind of virus is called Polymorphic viruses. Bounty hunters: Bounty hunters viruses are used to modify signature program stored by Antivirus program in order to render them inoperable in the operating system. Boot sector viruses: A boot sector viruses are used to infecting the boot sector of a hard drive of the computer system.(just like MBR Master boot record) it also have infected the speed of the processer. Macro viruses: Viruses which came from email, email attachments etc to damage the operating system or hack the computer system . What is Firewall Spyware? Firewall: Firewall is software or program which have security tool to help limit internet network traffic with hackers or viruses to getting in your computer system. Firewall helped protects your computer from future hackers new incoming viruses. Spyware: Spyware are used to a multitude of malicious software programs which access your computer system. When Spyware viruses infect your computer system or operating system than it will slow down your operating system speed performance your computer system going to hang again again. Issues relative with the Antivirus software: Unexpected renewal costs: Some of the commercial antivirus software which includes end-user license agreements which effect on the subscription automatically renewed it, cost so much which you not expected. False positives: Antivirus software can used to identify non-malicious files which having the viruses so that it will be cause serious problems for the computer system because false positive make operating system files very unstable because of the viruses. System interoperability related issues: When the multiple antivirus programs running on the computer or operating system than it will degrade the performance of the operating system create conflicts in every programs running on the operating system. So this concept is called Multiscanning If the functionality of the few software programs can be hampered by the active antivirus software on the operating system. Effectiveness: The effectiveness of antivirus programs have been decreased in the previews year because of new good Antivirus software launch on the markets computer threat going dropped from 40-50% to 20-30% in this preview year. Rootkits: Rootkits are major challenge for antivirus programs on the operating system it had admin area access to the system to control, invisible hidden the EXE from the running processes of the task manager on the computer system. What is Cloud antivirus method? Cloud antivirus method is a technology that used the lightweight agent software to protect the computer system or operating system it also used for analysis the data with providers infrastructure. To implement this Cloud antivirus method we used the multiple antivirus engines which scanning suspicious files from the operating system this concept is called Cloud AV. Cloud AV was designed to send programs on the internet network where detection programs are used to improve the detection rates with multiple antivirus behavioral on the internet network. Online Scanning: Some of the Antivirus provides maintain of websites with free online scanning on the internet with the entire computer such as like local disks, critical area files relative to the computer systems. Well as you know that internet becomes the vehicle for communication in this world people using digital communication on the internet with very fast speed scope so that new kinds of viruses are increasing spread all over the world of the internet network. If someone will not want to install antivirus on his or her computer than he or she can easily scan his or her computer online this is quickly possible solution. What do u means by the birth rate death rate of the viruses? The Birth rate of the viruses: The birth rate of the viruses depends upon the one infected computer system or operating system which can spread this infection to other computer system or operating system. The Death rate of the viruses: The death rates of the viruses depend upon the infection found on the computer system or operating system destroy that computer system.

Life Of Rodin :: essays research papers fc

Auguste Rodin was born November 12, 1840 in Paris and attended the Ecole des Arts Decoratifs in Paris at age 14. Rodin had a special gift for modeling human figures and faces; therefore sculpting humans is all he did. Decorators and commercial sculptors exploited Rodin at a very young age. It was some 20 years before he could sculpt for himself, under the commercial sculptor Albert Carrier-Belleuse. (Auguste, 19) Rodin sculpted ornamental figures for several major buildings in Brussels, such as the Bourse and the Palais des Academies. He then worked on the monument to Jean-Francois Loos, the former mayor of Antwerp. Rodin did not start this monument, but he work on it. Rodin acquired a sufficient amount of money to travel to Italy, which was an important step in his career. In 1877 he returned to Paris with his first major sculpture, The Age of Bronze. This piece of work showed a young man coming out of misery and depression to a state of heightened awareness. Critics and fellow artists thought and also accused Rodin of making this piece from a plaster cast taken directly from a living person. This deeply hurt Rodin. (Auguste, 19) In 1880, Rodin was contracted by the French government to make a door for the projected Musee des Arts Decortifs. Rodin worked endlessly on the sketches for the bronze door, now titled The Gates of Hell. In 1883 Rodin met Camille, this is when he had reached his â€Å"decisive stage† in preparations for The Gates of Hell. This aspect of Rodin’s work and ideas has to be borne in mind considering the beginning of his relationship with Camille Claude. (Auguste, 21-22) Camille and Rodin had, at first, an intimate attraction for each other. Rodin met Camille when he was an instructor correcting the work of a group of young ladies. This man was the master who could finally teach Camille a proper set of artistic bearings. Rodin could knead the clay â€Å"at lightning speeds† and instantly create the most complex and expressive form. (Auguste, 22) In 1884, Rodin made his first portrait of Camille, an â€Å"austerely beautiful head with large eyes, short hair and sharply defined features†. And by 1886, Rodin was so obsessed with Camille that he followed her to England where she was staying with her friend Jessie Lipcomb and her family in Peterborough. (Auguste, 24) In the fall of 1884, he was commissioned to design the monument to The Burghers of Calais, which was to become one of his major works. Life Of Rodin :: essays research papers fc Auguste Rodin was born November 12, 1840 in Paris and attended the Ecole des Arts Decoratifs in Paris at age 14. Rodin had a special gift for modeling human figures and faces; therefore sculpting humans is all he did. Decorators and commercial sculptors exploited Rodin at a very young age. It was some 20 years before he could sculpt for himself, under the commercial sculptor Albert Carrier-Belleuse. (Auguste, 19) Rodin sculpted ornamental figures for several major buildings in Brussels, such as the Bourse and the Palais des Academies. He then worked on the monument to Jean-Francois Loos, the former mayor of Antwerp. Rodin did not start this monument, but he work on it. Rodin acquired a sufficient amount of money to travel to Italy, which was an important step in his career. In 1877 he returned to Paris with his first major sculpture, The Age of Bronze. This piece of work showed a young man coming out of misery and depression to a state of heightened awareness. Critics and fellow artists thought and also accused Rodin of making this piece from a plaster cast taken directly from a living person. This deeply hurt Rodin. (Auguste, 19) In 1880, Rodin was contracted by the French government to make a door for the projected Musee des Arts Decortifs. Rodin worked endlessly on the sketches for the bronze door, now titled The Gates of Hell. In 1883 Rodin met Camille, this is when he had reached his â€Å"decisive stage† in preparations for The Gates of Hell. This aspect of Rodin’s work and ideas has to be borne in mind considering the beginning of his relationship with Camille Claude. (Auguste, 21-22) Camille and Rodin had, at first, an intimate attraction for each other. Rodin met Camille when he was an instructor correcting the work of a group of young ladies. This man was the master who could finally teach Camille a proper set of artistic bearings. Rodin could knead the clay â€Å"at lightning speeds† and instantly create the most complex and expressive form. (Auguste, 22) In 1884, Rodin made his first portrait of Camille, an â€Å"austerely beautiful head with large eyes, short hair and sharply defined features†. And by 1886, Rodin was so obsessed with Camille that he followed her to England where she was staying with her friend Jessie Lipcomb and her family in Peterborough. (Auguste, 24) In the fall of 1884, he was commissioned to design the monument to The Burghers of Calais, which was to become one of his major works.

The Scarlet Letter Essay -- Literary Analysis, Nathaniel Hawthorne

Sin. The word itself is synonymous with evil, shame, and a host of other negative connotations. Everyone sins. Still, each individual copes with his or her sin uniquely. Do they burrow their ignominy inside or do they confess their wrongdoing? Which one is more preferable over the other? Author Nathaniel Hawthorne takes a stab at answering some of these profound life questions in The Scarlet Letter. Through the events that occur in the lives of the characters Roger Chillingworth, Arthur Dimmesdale and Hester Prynn, Hawthorne conveys his opinion that confessing and repenting sin is better than hiding sin. Roger Chillingworth’s character serves to represent the detrimental side effects that are conceived in a life as a result of continuing in sin without confessing. Chillingworth realizes what he has become due to his sinful vengeance when he says, â€Å"No life had been more peaceful and innocent than mine; few lives so rich with benefits conferred. Dost thou remember me? Was I not, though you might deem me cold, nevertheless a man thoughtful for others, craving little for himself, -kind, true, just, and of constant, if not warm affections? And what am I now? I have already told thee what I am! A fiend!† (Hawthorne 118). Roger is enslaved by his desire for revenge towards Dimmesdale, and in doing so, transforms himself from a wise, peaceful man, into a revenge-driven monster. In fact Hawthorne writes that, â€Å"This unhappy man had made the very principle of his life to consist in the pursuit and systematic exercise of revenge†¦Ã¢â‚¬  (177). During Arthu r’s death scene Roger has, â€Å"†¦a blank, dull, countenance, out of which life seemed to have departed† (Hawthorne 175). He also explains that, â€Å"†¦old Roger Chillingworth’s deceas... ...nt as each of the men feel in their own hearts. While Dimmesdale’s extreme depression most likely causes his fatal disease, Chillingworth’s vengeful attitude towards Arthur mutates him into a gargoyle whose sole purpose is to frighten away any joy that may exist in Dimmesdale’s life. On the other hand, Hester emerges victorious in the denouement of the tale, counseling countless other hurting women and successfully raising a daughter, Pearl. There is no doubt that Hawthorne utilizes the incidences in the lives of Arthur, Hester and Roger to illustrate that keeping your sin from the rest of the world is not the way to go, and that, to receive the most from life, like Hester, you must confess your sin. In the words of Nathaniel Hawthorne-â€Å"Be true! Be true! Be true! Show freely to the world, if not your worst, yet some trait whereby the worst may be inferred!† (177).

Antigone Was Right Essay -- essays research papers

The story of Antigone deals with Antigone’s brother who’s body has been left unburied because of crimes against the state. The sight of her brother being unburied drives Antigone to take action against the state and bury her brother regardless of the consequences. The concept of the Greek afterlife was far more important and sacred than living life itself. Everything they did while they were alive was to please the many gods they worshipped. They built temples for their Gods, made statues to symbolize their Gods, and had a different God to explain things that we now say are an act of mother nature. Antigone percieved her actions to be courageous and valid, and Kreone, the King, percieved them as blasphemous. The entire story focuses on deciding who’s right. The question arises, "Did Antigone take proper action?" Was it right to go against her Uncle Kreon’s wishes and go ahead and bury her brother that was to be left out for the vultures? Would it have been better just to leave the situation how it was? The fact is, Antigone did the right thing. She was acting out of divine influence so to speak. Since divinity and humanity are shown to be colliding forces where divinity out weighs humanity in ancient Greece. Antigone was justified in her actions. Antigone was following divine laws, or walking with divine shoes, while Kreone followed the laws of the state. Her brother’s afterlife was so important to Antigone that she was willing to give up anything to ensure her b...

Pizza Hut Marketing Brief Essay

As a matter of fact, we are rooted in family? literally. Two brothers, mom, and $600 turned into the recipe for the world’s largest pizza company in 1958, when a family friend with the idea of opening a pizza parlor approached the two college-age brothers in Kansas. The concept was relatively new at the time, and the brothers quickly saw the potential of this new enterprise. Borrowing $600 from their mother, they purchased second-hand equipment and rented a small building on a busy intersection in Wichita, Kansas. The result of their efforts was the first Pizza Hut and the foundation for what would become the largest and most successful pizza restaurant in the world. How far Pizza Hut came to be Pizza Hut franchisees exemplify the entrepreneurial spirit, which launched our system back in 1958. Through interest and initiative, the Pizza Hut system was able to develop new territories in the United States and overseas. Today, franchisees and joint-venture partnerships account for more than half of the Pizza Hut system’s total units. Our development on the international front is a good indication of the growth that has characterized our system. Following the opening of the first international restaurant in Canada in 1968, Pizza Hut restaurants quickly appeared in Mexico, South America, Australia, Europe, the Far East and Africa. Today, Pizza Hut operates in more than 100 countries and territories throughout the world. How they do their best Family ties. Another important step in our growth came in 1977 when Pizza Hut was acquired by one of the true giants of international business: PepsiCo, Inc. As part of the PepsiCo corporate family, Pizza Hut shared its leadership position with such fine products as Pepsi-Cola ® brand soft drinks and Frito-Lay ® brand snack foods. In October 1997, PepsiCo spun off the restaurant businesses (Pizza Hut, KFC and Taco Bell), and Tricon was founded. May 16, 2002, Tricon officially became YUM! Brands with the addition of two new brands, Long John Silver’s and A&W. YUM! Brands is now the parent company of Pizza Hut, Taco Bell, KFC, A&W and Long John Silver’s and is the world’s largest restaurant company with more than 34,000 restaurants in more than 100 countries and territories. How they’ve earned their reputation During the past four decades we’ve built a reputation for excellence that has earned us the respect of consumers and industry experts alike. Building a leading pizza company has required relentless innovation, commitment to quality and dedication to customer service and value. The qualities of entrepreneurship, growth and leadership have characterized our business through more than four decades of success. Through the strength of our heritage, our culture, our people and franchisees, we look forward to even more success in the decades ahead. Welcome to Pizza Hut Philippines! Philippine Pizza Inc. , the franchise owner and operator of Pizza Hut, has 138 restaurants and still growing, here in the Philippines since it began in 1984. Its locations are strategically located from Baguio to Mindanao & are now the country’s most popular pizza restaurant, with its dine-in restaurants, delivery units and express counters. For the more discerning food enthusiast, there’s Pizza Hut Bistro. A breakthrough concept in dining, Pizza Hut Bistro concept offers the best of casual dining, giving you the chance to enjoy the best Italian-American, along with classy ambience and first class service. Today, Pizza Hut serves over a million pizzas a day in more than 12,689 restaurants in 88 countries making it the No. 1 pizza brand in the world. In the Philippines, Pizza Hut began in 1984. It is now the country’s most popular pizza chain serving Metro Manila and surrounding provinces, as well as Visayas and Mindanao with its Dine-In Restaurants, Delivery Units and Express Counters. The Home of Pan Pizza has indeed come a long way. It is still delighting millions of customers with pizza that is like no other – no wonder it’s the world’s favorite. So why don’t you take home to your loved ones one of our world-famous pizzas today? Vision & Mission Integrity is their Core Value At Pizza Hut, our culture reflects our values. This includes a shared vision of who we are and where we’re headed. And it encompasses everything from the way we treat our customers to how we deal with our competitors. One of the most important values within the Pizza Hut culture is integrity. Our people are committed to providing uncompromising quality and to providing service that is personal. In fact, our people strive each day to provide what we call â€Å"customer mania. † We want to give the kind of service that will make our customers tell stories to their family and friends about Pizza Hut. Our commitment to integrity extends to the role we play in the communities we serve. Wanting to instill a lifelong love of reading in children, we created the BOOK IT!  ® National Reading Incentive Program in 1984. This unique program awards a complimentary Personal Pan Pizza ® and special recognition to elementary school children who achieve set reading goals. Former U. S. Secretary of Education Richard W. Riley cited BOOK IT!  ® as the model for corporate/education partnership. Today, 65% of public, private and parochial schools use BOOK IT!  ® in more than 910,000 classrooms. In 2005, more than 22 million children in the U. S. were enrolled in BOOK IT!  ®. Our integrity is also exemplified by how we treat our employees. We invest heavily in our people through skills training and management development. We encourage them to think unconventionally, to take prudent risks to achieve results. And we provide an informal environment with open communication to give them the freedom to make contributions on their own initiative. This is a part of our culture we value highly. We call it â€Å"ownership. † It’s the feeling that comes from knowing you can affect the company’s direction through your expertise, innovative ideas and hard work. And because we give our employees a stake in the company’s success, they take on the kinds of challenges people in other businesses only dream of. Core CompetencyÃ'Ž For me, Pizza Hut’s Core Competency is their very own unique recipe of their pizza. Frank and Dan Carney’s secret of success is that Pizza Hut pizzas are made with fresh dough baked daily and smothered with our very own Pizza Hut special tomato sauce, tender meat toppings, crunchy vegetables and a double layer of 100% pure imported Mozzarella cheese. The reason behind Pizza Hut’s success all over the world is its steadfast belief and uncompromising drive in providing customers the best in terms of product quality, service, cleanliness and value. Service is an attitude in Pizza Hut. Crew members are trained to make customers feel appreciated. Customers are treated with courtesy, attentiveness, respect, and enthusiasm. Cleanliness is a must in Pizza Hut as much as giving customers the best value for their money. Product Range The most commonly sold food at the restaurants is the â€Å"Pan Pizza†, which usually comes in four different sizes including Personal Pan (which is an individual serving), Small, Medium and Large, although most stores have done away with the small size. They come in a variety of toppings, including â€Å"specialty† styles, which consists of Meat Lovers, Pepperoni Lovers, Cheese Lovers, Veggie Lovers, Double Cheeseburger, Supreme, and Super Supreme, which is Pizza Hut’s most expensive pizza. Pan Pizza has a thicker crust than most other commercially available pizzas. Unlike most of Pizza Hut’s competitors (such as Domino’s deep dish or Papa John’s Perfect Pan), Pizza Hut does not charge extra for its pan pizza, except in Poland. In addition to the Pan Pizza they sell garlic cheese bread, which was the idea of a Grand Rapids, Minnesota employee named Mark Bondhus in 1979, Pizza Hut also sells â€Å"Stuffed Crust† (with the outermost edge wrapped around a coil of mozzarella cheese); â€Å"Hand-Tossed† (which is more like traditional pizzeria crusts); â€Å"Thin ‘N Crispy† (a thin and crispy dough which was the original crust); â€Å"Bigfoot†, which is a two-foot by one-foot square cut pizza; and the Dippin’ Strips pizza, which is similar to a Sicilian pizza but is cut into small strips that can be dipped into a number of sauces. Another is the â€Å"Edge† pizza, where the pizza is baked with no puffy crust, and the toppings reach nearly to the edge of the pie. Pizza Hut experiments with new products frequently. Less successful ones have been discontinued. These include Chicago Dish Pizza and Sicilian pizza; the Sicilian Pizza made a 2006 comeback as the Lasagna Pizza. Other products Pizza Hut has offered are the â€Å"P’zone†, Pizza Hut’s version of the calzone; the â€Å"Cheesy Bites†, similar to the â€Å"Stuffed Crust† except the crust has been divided into bite-sized pieces that can be pulled apart; and the â€Å"Insider†, where a layer of cheese is in between two layers of dough. Pizza Hut also has a number of side dishes including bread sticks, cheese sticks, cinnamon sticks, mozzarella sticks, onion rings, hot and mild chicken wings, boneless wings, chicken munchers, jalapeno poppers, and garlic bread. Depending on the individual restaurant size, Pizza Huts also may offer pasta dinners such as Spaghetti and Cavatini – a mixture of Cavatelli (shells), Rotini (spirals), and Rotelle (wheels). They often come with a side of garlic bread. Some Pizza Huts also serve lunch and dinner buffets with numerous types of pizza, breadsticks and pastas, as well as a salad bar. A new, upscale concept was unveiled in 2005, called â€Å"Pizza Hut Italian Bistro†. Unveiled at fifty locations nationwide, the Bistro is similar to a traditional Pizza Hut, except that new pasta dishes are offered, such as penne pasta, chicken pomodoro, toasted sandwiches and other foods. Instead of black, white, and red, Bistro locations feature a burgundy and tan motif. Pizza Hut Bistros still serve the chain’s traditional pizzas and sides as well. Key Officers PIZZA HUT MANAGEMENT STRUCTURE SUPPORT MANAGER The Support Manager is part of the management team and will help run our business by either managing shifts or working as a key team member. The key skills required for this role include flexibility, communication, leadership, teamwork and customer service. DEPUTY DESIGNATE MANAGER This is the role in which most new recruits kick off their management careers with us. After completing your initial training, you will take responsibility for key areas of the business, assisting the management on a day-to-day basis. We will look to you to get involved in customer service, team training and development and business controls. DEPUTY MANAGER The Deputy Manager works as part of the management team to ensure that the restaurant operates effectively, meeting sales and profit targets and quality standards. The role is also to assist the manager in ensuring that all the team is recruited and trained to meet all quality and product standards. The Deputy Manager will take responsibility for the restaurant on the shifts that they run and will assist the manager on financial reporting and analysis of the business. RESTAURANT GENERAL MANAGER. The Restaurant General Manager has a responsibility for the running of the restaurant, managing the business as if it were their own: managing the financial side, product ordering, production, quality monitoring, customer service and training and development of staff. Restaurant General Managers can progress on to become Area Managers who manage ten restaurants or more. They can also work on secondments at the Restaurant Support Centre in IT, Training, Marketing and Human Resources. Pizza Hut is committed to recruiting and developing the very best people. We have a strong track record of developing our very best people at every level. In fact all our Managers and half our Area Managers started working for us as trainees. We promote on merit and ability and have an excellent training program to assist in people development. The Training & Development Team: This team aims to support and develop team members to their fullest potential, using various programmes such as the Expert training programme, as well as the Developing Champions training programme for all levels of restaurant management. In addition we invest heavily in the further development of our management population through core and fast track management development programmes and specific technical training. The Recruitment Team: The Recruitment Team is split into two separate teams, one recruiting for management positions within the restaurants and the other recruiting for positions within the Restaurant Support Centre. Both teams work to recruit the right people into the right positions. The Compensation & Benefits Team: This team aims to provide all Pizza Hut (UK) employees with a comprehensive and competitive benefits package, including; fair pay, bonus, health care and pension. The team also works to produce HR policies and procedures, which are in line with UK legislation and manages the employment tribunal process, as well as managing HR information. The HR Operations Team: This is dedicated generalist HR support for the Managers and Team Members working in the restaurants. This team is separated by regions, and aims to support our employees through manpower planning, district compensation and benefits, employee relations, welfare advice and the further development of Customer Mania. The Organisational Development and Communications Team: This team focuses on business communication, organisational development and change. It also aims to support and develop team members to their fullest potential within our Restaurant Support Centre. 2. ) The Product Brand and Logo *Different Pizza Hut Product Logos* Stuffed Crust Pizza ? Launched 1995 The commercial for the Garlic, Herb and Cheese Stuffed Crust Pizza started with Jonathan Ross and Caprice. 135 pizzas were needed to shoot the ad, as fresh pizzas were bought onto the set every 5 minutes. Sicilian Pizza ? Launched 1997 The then Chelsea supremo Ruud Gullit was the big name star to feature in an hilarious Pizza Hut ad. The ad promoted Pizza Hut’s sensational Sicilian pizza ? the first pizza with corners. It only took 7 takes before Ruud was delivering his lines to perfection. It certainly compared favourably with Gareth Southgate, who took 27 takes for just one scene! Grand Pan Pizza ? Launched 1998 Pizza Hut reunited the classic comedy duo ? The Two Ronnies’ in an amusing ad campaign to mark the relaunch of Grand Pan. Ronnie Corbett is seen in the ad devouring a giant pizza, which measured 5 feet in diameter and had to be carried on set by 3 members of the film crew. Over the 5 days it took to shoot the commercial, 6 team members cooked an astonishing 550 Grand Pan pizzas. The Italian ? Launched 1999 In 1999 Pizza Hut launched a new thinner, lighter pizza in the traditional style. Soon it was accounting for 1 in every 4 Pizza Hut pizzas sold. The advertising campaign featured a chef gaining inspiration for the thin pizzas from flattened objects ranging from hats to flying saucers. The Edge ? Launched 2000 In 2000 Pizza Hut took consumers to The Edge with a new pizza which had no crust and loads of toppings all the way to the edge. The advertising captured excitement of the pizza and the unique cut with 16 pieces, which makes it great for sharing. Twisted Crust ? Launched 2001 Twisted Crust is a favourite with a seasoned twisted crust that can be ripped and then dipped into 2 delicious sauces. Pizza Hut invested over ? 3m in a multi media campaign to support the new pizza with advertising on TV, Radio, Outdoors and Print. The Quad ? Launched 2002 In May 2002 Pizza Hut launched the first UK developed new product. The Quad is four delicious pizzas in one, so when you can’t decide?have them all! Pizza Hut invested ? 3. 5m in a multi media campaign to support the new pizza with advertising on TV that featured the infamous Pop Idol Judges. The Big New Yorker ? Launched 2004 Pizza Hut launches its BIGGEST ever pizza! At the BIG value price of just ? 9. 99 it’s a staggering 50% bigger than a large Pizza Hut pizza making it the hottest and widest import since J-Lo first hit the UK shores. 4forALL ? Launched 2005 The 4forALL is 4 delicious square pizzas, individually topped with Pepperoni, Chicken Supreme, Vegetable Supreme and Margherita. It is the perfect product for Pizza Hut as it offers great tasting combinations of toppings to share and engages our customers in an exciting and interactive way. The Dipper ? Launched 2006 The Pizza Hut Dipper is the perfect pizza for sharing, with sixteen pieces which you can dunk, dip, dab and dollop into a selection of delicious dips including BBQ, Sour Cream and Sweet Chilli. Only suitable for people who are deeply dippy about pizza! Cheesy Bites ? Launched 2006 Calling all small kids, big kids, Mums, Dads, sisters and brothers to RIP, POP and SHARE the fun with Pizza Hut’s latest invention ?the new Cheesy Bites pizza. Heralded as Pizza Hut’s most innovative pizza EVER, Cheesy Bites is perfect for popping with 28 delicious cheesy filled bites coated with yummy garlic butter. Production Process A key part of Pizza Hut’s success has come from product innovation. The New Product Development Team runs focus groups with customers to generate ideas for new products. These ideas are then turned into concepts that are then put in front of a customer panel to see how exciting they are. The best concepts are then transformed into actual products ready to be tested by customers. If a product proves popular then it will move into the next stage of the marketing process. The Retail Marketing Team is responsible for creating awareness and bringing the new product to life. Marketing agencies are asked to develop creative ideas for advertising, in store point of sale material, leaflets and online promotion. The Retail Marketing Team are responsible for creating awareness and bringing the new product to life. Marketing agencies are asked to develop creative ideas for advertising, in store point of sale material, leaflets and online promotion. A lot happens behind the scenes to make sure that we achieve another of our values, executional excellence. The Finance team investigates the financial implications; the Operations team check that the idea will work in practice; Supply Chain source the ingredients or kitchen equipment and the HR team conduct training programmes for the teams in store. Pizza Hut adopts a truly integrated approach. Ingredients or Features ?Pizza Hut bought over 8,500 tonnes of cheese ? enough cheese to cover the surface of four football pitches! ? Pizza Hut served 50 million slices of garlic bread ?using approximately 12,500,000 cloves of garlic. ?Pizza Hut uses the equivalent of 525 million pounds of Portuguese tomatoes each year and more than 700 million pounds of pepperoni per year to make its pizzas. ?The cheese found in Pizza Hut’s Stuffed Crust pizza is imported from Wales. ?Pizza Hut pizzas are made with fresh dough baked daily and smothered with our very own Pizza Hut special tomato sauce, tender meat toppings, crunchy vegetables and a double layer of 100% pure imported Mozzarella cheese. ?Pizza can be part of a well-balanced meal. Ingredients in our pizzas include protein, complex carbohydrates, Vitamin A and calcium. And, depending on the toppings you choose, our pizzas have items from all of the four major food groups – meat, dairy, fruits and vegetables, and grains! Benefits or Advantages ?Their pizzas have Vitamin A and calcium. ?It is now more than just a pizza place. ? It offers a unique casual dining experience that is different from the usual fast-food environment. ?The casual dining restaurant now has an expanded pizza menu, appetizers such as ribs and a new line of desserts, soup options, smoothies, a variety of pasta dishes and a whole lot more. Veering away from plastic and tiles typical of fast-food joints of old, Pizza Hut now has a very classy, casual-dining feel with sleek wooden furniture, warm, ambient lighting, and a touch of whimsy dominating the whole interior. With the new ambience come more customer interaction and service that is made doubly fast and extra friendly. Packaging Their Pizza Boxes and other products have been packed in a unique and modern style of packaging. Price/ Value Pizza Hut Company offers an affordable price that meets the customers’ expectations to the product. Place or Distribution PROPERTY. The role of the property department is to ensure that our growth strategy is fulfilled via: ? Re-imaging current restaurants to keep them contemporary and appealing for both current and new customers. ?Developing new restaurants. These are some key criteria for the site of a new restaurant: 1. It should be in an out of centre location on a retail or leisure park with good parking and accessibility. 2. The tenant mix of the park must be of good quality with the ability to draw from a wide area. 3. Ideally there should be a wide range of users giving both a day and night time activity to the area. 4. The catchment area is of a specified minimum size and within a given drive time to the site. 5. There is good visibility both to the passing traffic and users of the park and corresponding good access to the unit. 6. The park will remain the major draw within its catchment area both now and in the future. 7. There is the opportunity to build a freestanding unit of Pizza Hut’s standard external design. 8. The unit can be standard size, built in line with our standard specification. 9. Ideally there is a 25-year lease with the opportunity for periodic rent reviews and exclusivity of pizza sales on the park. Pizza Hut International Places of Distribution *Pizza Hut restaurants are located throughout the world. Like many international chain restaurants, Pizza Hut locations outside of the United States and Canada offer different menu choices based on food traditions of the local culture. )Andorra, Bangladesh, Bulgaria, China, Hong Kong, Costa Rica, Egypt, Germany, Greece, India, Israel, Japan, Luxembourg, Malaysia, Netherlands, New Zealand, Pakistan, Philippines, Romania, Russia, Serbia, Singapore, Mexico, Spain, Sri Lanka, UK & Ireland) Promotion History ?(more information are explained in Brand & Logo Category) ? Old in-restaurant ad for Pizza Hut’s Pan Pizza ? Pizza Hut ad with the Muppets ? Pizza Hut â€Å"Dippin’ Strips† ad ?Pizza Hut’s main advertising slogan is â€Å"Gather ’round the good stuff†. Pizza Hut does not have an official international mascot, but at one time, there were commercials in the United States called ‘The Pizza Head Show. ‘ The ads featured a slice of pizza with a face made out of toppings called ‘Pizza Head’. In Australia during the Mid to late 1990s, the advertising mascot was a delivery boy named Dougie, with boyish good looks who, upon delivering pizza to his father, would hear the catchphrase â€Å"Here’s a tip, be good to your mother†. ? In 1994, Donald Trump and ex-wife Ivana Trump starred in a commercial. The ending of the commercial showed Ivana Trump asking for the last slice, to which Donald replied, â€Å"Actually dear, you’re only entitled to half†, a play on the couple’s recent divorce. ?In 1995, Ringo Starr starred in a Pizza Hut commercial which also featured The Monkees. Rush Limbaugh also starred in a Pizza Hut commercial the same year. ?In 1997, former Soviet Union President Mikhail Gorbachev starred in a Pizza Hut commercial to raise money for the Perestroyka Archives. In recent years, Pizza Hut has had various celebrity spokespeople, including Jessica Simpson, the Muppets, and Damon Hill and Murray Walker. Recent commercials have Queen Latifah providing the voiceover. Also in 1997, Pizza Hut, reunited â€Å"greatest of all time boxer† Muhamad Ali with trainer Angelo Dundee in a sentimental made for Super Bowl commercial. ?Talk show host, Jonathan Ross, co-starred in an ad with American model, Caprice Bourret. They were used to advertise the stuffed crust pizza, with Jonathan Ross saying â€Å"Stuffed Cwust†, to which is a play on Jonathan’s pronunciation of ‘R’s. Another UK ad shows British Formula One driver Damon Hill visit a Pizza Hut restaurant and order a pizza, with famous F1 commentator Murray Walker visiting with him, and narrating as though it was a Formula One race. As Hill is about to finish his meal, Walker, in a play on Hill’s 1994 & 1995 seasons, shouts â€Å"And Hill finishes second, again! † at which Hill grabs Walker by his shirt and shakes him angrily, Walker proclaiming, in his usual tones, â€Å"He’s lost it! He’s out of control! † ? The 1990 NES game Teenage Mutant Ninja Turtles II: The Arcade Game, came with a coupon for a free pizza. The game was filled with Pizza Hut advertising and pizza that would refill the character’s life. ?Pizza Hut sponsored the first space pizza delivery in 2001, and paid for their logo to appear on a Russian Proton rocket in 2000. [12] ? In Australia, 2006 saw the introduction of a mascot in Pizza Hut’s advertising – â€Å"Pizza Mutt†, a small dog who delivers pizzas. ?Early 2007 saw Pizza Hut move into several more interactive ways of marketing to the consumer. Utilizing mobile phone SMS technology and their MyHut ordering site, they aired several television commercials (commencing just before the Super Bowl) containing hidden words that viewers could type into their phones to receive coupons. Other innovative efforts included their â€Å"MySpace Ted† campaign, which took advantage of the popularity of social networking, and the burgeoning user-submission marketing movement via their Vice President of Pizza contest. Historical Sales (Arranged from Recent) 2006- Whitbread sells their share of the joint venture to Yum! Brands Inc. Pizza Hut UK Ltd is now 100% owned by Yum! Cheesy Bites is launched! 697 restaurants now in the UK! 154 stores are franchise owned by 61 franchisees. 2005- The 4forALL is launched. Over 600 restaurants now open in the UK. 70 of them are Franchise units 2004- Pizza Hut launches The Big New Yorker 2003- 500 restaurants are now open throughout the UK, employing over 20,000 people. 2002- Tricon Global becomes YUM! Brands Inc. The Quad Pizza is launched in the UK. Pizza Hut opens its 500th restaurant. A & W and Long John Silver’s join the Yum brand. 2001- Pizza Hut begins a franchising programme with its delivery stores 2000- Pizza Hut introduces The Edge, a thin pizza with toppings all the way round the edge 1999- Pizza Hut has over 400 restaurants, employing 14000 people. The Italian Pizza is launched in the UK 1998- Pan Pizza is relaunched as Grand Pan in the UK 1997- PepsiCo decided to focus on their drinks business. As a result, Tricon Global Restaurants is born, creating the largest restaurant brand in the World. Tricon became the partner company with Whitbread. The Sicilian Pizza is launched in the UK. There are 277 restaurants and 100 delivery stores in the UK 1995- Stuffed Crust is launched in the UK 1994- 10,000 Pizza Huts are open world-wide 1993- There are 300 restaurants and delivery stores in the UK 1992- There are 9000 restaurants in 84 countries 1990- Pizza Hut reaches Russia. In the UK there are now 200 restaurants 1989- The first restaurant is converted into a Restaurant Based Delivery store 1988- The UK’s first delivery unit opens in Kingsbury, London 1987- An average of one restaurant opened each week in the UK 1986- 100 restaurants in the UK and 5000 world wide. 1984- 50 restaurants so far in the UK 1982- UK joint venture commences between PepsiCo and Whitbread 1980- Pan Pizza Introduced 1977- PepsiCo buys Pizza Hut 1973- Pizza Hut goes international with restaurants in Japan, Canada & England. The first UK Pizza Hut opens in Islington, London 1972- 1000 restaurants are open throughout the USA 1958- Frank and Dan Carney open the first Pizza Hut in Wichita, Kansas Seasonality Pizza Hut pizzas are made for all seasons. However, minor products can be categorized seasoning. 3. ) The Market Market Demographics & Market Psychographics. (Age, Sex, SEC, Geography, Civil Status, Educational Attainment, Occupation) & ( Mindset, Outlook, Lifestyle, Influences, Media Habits, Consumption Behavior) The role of marketing within Pizza Hut is to ensure that the needs of customers are met whilst ensuring that the business makes money! Pizza Hut has a broad range of customers, as pizza is extremely popular to a wide variety of people. The first task is to understand our consumers by living our first value of customer mania. We invest considerable resources in researching who our customers are and their needs. For our Full Service Restaurants our primary customer segment is families with the need for a special place to share those little everyday moments. For the Home Delivery Service the primary customers are teens and young adults who seek convenience. We also conduct market research to find out what our customers think of the brand, whether they remember the advertising and what their dining experiences have been like. Having identified what the customer needs and wants are from our brand, the Marketing team is responsible for developing new products and new promotions to satisfy these needs and increase sales and profitability. 4.) The Industry Competitors Finance, Market Shares and Comparative Pricing In support of our business goals, the Pizza Hut Finance function is split into three teams: Control, Planning and SCM. The overall role of Financial Control is to ensure that our financial statements are accurate and reflect a true and fair view of our business performance. It ensures that all transactions entered into by Pizza Hut are appropriately recorded. It also has the responsibility to ensure that our assets are protected, through appropriate controls and processes. Within Financial Control, we have teams that are responsible for the following: ? Preparing and reporting accurate data to senior management, Yum and Statutory Bodies ? Supporting the expansion programmes of the Franchising and Business Development teams. ?Analysing variances from Plan and Forecasts to facilitate and influence decision-making. ?Paying over 18,500 employees on a weekly basis and 15,000 employees every four weeks, ensuring the related tax and statutory responsibilities are discharged. ?Paying suppliers who supply food, drink and the services that we need to run our restaurants. ?Treasury and Tax management. ?Insurance and Estates management. ?Loss Prevention. We also have specialised tax expertise to ensure that our Corporation, VAT, PAYE, NI and all relevant tax liabilities to the government is calculated properly. Planning’s role is to ensure that our underlying business performance is analysed and understood, that our business and units have suitably stretching performance targets and that our continual drive to improve our business return is well on track. Structurally, Planning is split into three teams: 1. Business Planning, who manage the total business and individual unit budgeting process, as well as providing commercial analytical support for our operations. 2. Sales & Marketing Planning, who ensure that Marketing initiatives are rigourously evaluated and aligned with our strategic and financial goals. 3. Capital Planning, where our focus on returns is displayed through control of investment processes. SCM is responsible for procurement for food and non-food items and managing the logistics of delivering products from suppliers to the outlets. More specifically this involves: – Supply chain strategy development for both short and long term – Supplier development for both existing and new products. – Negotiating and managing contracts for food suppliers as well as services – Working on cost reduction projects in conjunction with QA and operations – Negotiate and manage distribution contracts and ensure contract delivery performance to outlets remain at certain standards – Support strategic initiatives and cross functional projects like new product launches, promotion management Control, Planning and SCM team members spend much of their time helping other team members in Pizza Hut and in turn are sought out to add commercial and financial advice to the business as we work together in achieving our business goals.